THANK YOU FOR PIONEERING AND
CO-CREATING THE UNFORGETTABLE JOURNEY OF YEAR ZERO 2020
WHY YEAR ZERO
EXPERIENCE DESIGN SUMMIT?
Embrace transformation. Make change happen in the new decade.
Introducing Experience Design as a valuable tool to create memorable and transformative interactions to revamp your personal and professional lives. We challenge the alternation of habits and lifestyles as we take the ordinary in our daily routine for granted. Together with renowned speakers and experience designers, we will co-create a space that encourages exploration of ideas via different approaches in a unique location that supports stepping out of the traditional thinking patterns.
We focus on the topics of status quo reset, mindset transformation, global consciousness and futurism.
This summit will provide you the mindset, methods and tools to create experiences and guide transformations in your personal and business environments. This will be done by impactful EXD talks, live performances and guided immersive experiences, delivered transformational facilitators.
OUR SPEAKERS, PERFORMERS AND EXPERIENCE DESIGNERS
ELENA RODRIGUEZ BLANCO
Social Entrepreneur & Experience Designer
CEO and co-founder of Authenticitys
Elena Rodriguez Blanco (Costa Rica, Spain) is a social entrepreneur. Currently she is the CEO and co-founder of Authenticitys, a boutique platform for social impact experiences in cities and the first B Corporation accredited company in the tourism industry in Europe. She previously founded Bloom Microventures in Vietnam, an organization running in its 12th year on the intersection of microfinance and travel. An international expert in experience design and social innovation and entrepreneurship, Elena is a professor and researcher at several universities in Europe including: Univesitat Pompeu Fabra, ESADE Business School , CETT-UB, the Basque Culinary Centre and European Institute of Design. Elena has a Masters in Business Administration (MBA) from Università Bocconi (exchange in Wharton School), Master in Development Management from London School of Economics and a Master in Team Coaching Entrepreneurship pedagogy from Team Academy and Partus.
Experience Designer, Entrepreneur & Author
Co-Founder of the College of Extraordinary Experiences
Co-Author of Gamification in Tourism
Paul Bulencea is an experience designer, entrepreneur, and author. He researches, designs and produces extraordinary experiences that trigger human transformation. He is the co-founder and CEO of The College of Extraordinary Experiences, one of the world's top experience design conferences and a community of global immersive experience designers.
HR Business Partner, Red Bull
Experienced Human Resource Professional. Brazilian and based 4 year in Austria. Luciane is Psychologist, with a strong background in intercultural projects and change management. ‘Change’ is her first name and ‘Transformation’ the last one.
Passioned for people (as a typical Brazilian) and for the human’s mind her ‘mantra’ is “Beyond the Ordinary”.
DR. BARBARA NEUHOFER
Scientist, Educator & Experience Designer
Professor of Experience Design, FH Salzburg
Dr. Barbara Neuhofer is a Professor and Head of Experience Design at the FH Salzburg University of Applied Sciences, Austria. As a scientist, educator and speaker, Barbara researches, writes, teaches and speaks about experience design as a philosophy, mindset and toolset to guide human and business transformations across the physical and digital realms. Barbara has published over 30 articles on experiences and has shared her work at over 60 events around the globe, including a talk-performance with Paul Bulencea and Thomas Mertlseder at TEDxBucharest on “The Global State of Awe”.
Experience Designer & Digital Product Strategist
Passenger Experience Designer, Lufthansa Group
Experience designer & digital product strategist based out of Vienna, Austria. After designing some of Red Bull’s biggest digital media outlets and heading its UX Design Team I joined Lufthansas Passenger Experience Design Team to answer the question if tactics and methodologies from the digital world can be applied in the “real world” and if there is a more human way to fly on a plane.
Composer, Educator & Sound Artist
Julian is a producer, composer and educator based in Austria. Under his moniker “BLVEBIRD” he combines organic and synthetic elements to create cinematic musical experiences that subvert expectations. Furthermore he incorporates elements from the world of sound installations and film to create a unique blend of otherworldly music that takes the listener on a journey through sound and never shies away from utilising ugliness to contrast beauty. His work has been featured in a varied array of short films, feature length movies, games, installations and more.
Musician, Composer & Sound Artist
Jakob Vasak is musician, composer and sound artist based in Austria. Over the last years he has been working on various film scores and multimedia productions while always creating new music under his alias “Windtal”. A great part of his inspiration derives from nature, which he expresses by creating uplifting and relieving harmonies which often emerge into violent and powerful textures.
His works include ambient and neoclassic but also some deconstructed dance music. By using diverse acoustic instruments, analog syntesizers and field recordings Jakob Vasak walks the line
between natural and ethereal sound aesthetics.
ROBERT LASZLO KISS
Robert has been drawing ever since he can remember. After he finished his bachelor in Industrial and Economical Engineering, he wanted to combine his profession with his passion. Now he is an industrial designer who loves problem-solving and visual thinking. His superpower? Turning any idea into a compelling visual. In previous projects, he worked with clients like McKinsey, Engie, WWF, Heineken and KLM.
DR.MED.UNIV. PETER KIRSCHNER
Chief Product Officer
With a background in medicine, Peter is the Chief Product Officer at Anima Mentis, an innovative concept and experiential space, described as the 'fitness centre for the soul'.
Sevin has always been fascinated with the mind. After studying psychology, she ended up as a UX Designer with a strong focus on the human psyche. Never losing the drive to help people, she recently decided to get back into mental health by doubling as a life coach. At the moment, she is working on an online mental health platform at the Free University (VU) Amsterdam.
WERONIKA ANNA MARIANNA
Illustrator, Painter & Visual Artist
Illustrator, painter & visual artist born in Warsaw, Poland, based in Amsterdam, the Netherlands.
By developing the ‘emotional drawing’ program, she invites to use illustration as a language to express the inexpressible. She has collaborated with Netflix, Loewe, WeTransfer, Elle and Goop.
Songwriter & Musician
MARA is a singer/songwriter from Munich. Gifted with a powerful and soulful voice, she has been writing her own songs since the age of 14 and has honed her craft as a street musician in various bands and solo performances in and around Salzburg. Musically she feels most at home in RnB and Pop but for the EXD Summit she will show us her passion for cinematic sounds...
Culinary & Environmental Experience Designer
Laura had the incredible opportunity to work alongside one of the greatest and most innovative Chefs in Ecuador, Rodrigo Pacheco, renowned worldwide. Under his guidance, she learned how to stage unique experiences for the guests of the Las Tanusas Restaurant in Ecuador. Laura's vision is to combine gastronomy and nature into experiences which connect humans with the environment and the extraordinary.
Certified mental and relaxation trainer, Group fitness instructor, Coach at Alps Fitness Academy
Coaching means a lot of personality, empathy and experience. Nina always gets 100% involved and wants the best for her participants. Together with her brother, Dory Bacher, they offer Fitness Experiences in the heart of the Alps. 5-days of effective functional training in small groups in a paradisiacal ambience: At the Kraftquelle Herrnmühle in Mühlbach (Pinzgau) they offer hundreds of square meters of indoor and outdoor space in the middle of nature, high performance training sessions, yoga and bodega moves. Even food and lifestyle workshops, guided hiking and biking tours as well as special excursions to their private alpine hut at 1800m above sea level are being offered.
Founder of Alpine Swimming, Wild Swimming Guide & Author
Hansjörg Ransmayr pushes the boundaries of what the human body is capable of. As the first Austrian swimming across the Straits of Gibraltar, he has many stories to tell recorded in a book he wrote about wild-swimming in the alps. Besides offering touristic swimming experiences, he also worked successfully as a creative-director, author and created his own brand "Alpine Swimming".
Get to Know Us
CO-FOUNDERS AND ORGANISERS
Dr. Barbara Neuhofer and Dr. Krzysztof Celuch
Year Zero marks the initiation of a new era of how conferences are held.
With Barbara being a scientist, educator, experience designer and speaker, she provides the perfect tools and philosophy in order to design experiences and guide human and business transformations.
Krzysztof is an events professor, trainer and entrepreneur. His passion is creating and organising events around the globe. With his knowledge of the events industry, he helps to create an environment that will facilitate transformational experiences.
EXPERIENCE DESIGN SUMMIT
*Schedule & more secret experiences are waiting for you*
06:30 - 07:00
YOGA MORNING EXPERIENCE - WAKE UP BODY AND MIND
Nina Bacher, Alps Fitness Academy
Breathe the fresh air at the lake Mondsee with a professionally guided yoga meditation experience. A full body sequence to get you stretched and poised for an awesome day. Physically. Mentally. Emotionally. *only included with the Full Experience Day + Overnight Stay Ticket
07:00 - 07:30
WILD SWIMMING EXPERIENCE IN LAKE MONDSEE - FEEL BODY AND MIND
Hansjörg Ransmayr, Alpine Swimming
In the cold lies strength. Revitalise your body and jump into the ice-cold lake Mondsee and create a moment you will never forget. *only included with the Full Experience Day + Overnight Stay Ticket
07:30 - 09:30
YOUR TIME - REBOOT YOUR BODY, EAT AND RELAX
Take your time to prepare for a day full of magic.
09:30 - 10:00
ARRIVAL - COFFEE EXPERIENCE ENERGISE YOURSELF
Coffee chromotherapy – the use of light in combination with the taste of coffee will recharge your batteries.
10:00 - 10:30
REGISTRATION - ENTERING YEAR 0
Be prepared to experience an extraordinary entrance into Year 0.
10:30 - 11:00
WELCOME EXPERIENCE - LAUNCHING YEAR 0
Gerald Kienesberger and Sarah Kienesberger, Management Schlosshotel Mondsee
Prof. Mag. Dr. Gerhard Blechinger, Rector, FH Salzburg
FH-Prof. Dr. Barbara Neuhofer, Professor & Head of Experience Design, FH Salzburg, EXD Summit Co-Founder
Dr. Krzysztof Celuch, CEO Celuch Consulting, EXD Summit Co-Founder
11:00 - 11:20
EXD TALK I - STATUS QUO REST "RECLAIMING AUTHENTICITY IN EXPERIENCE DESIGN"
Elena Rodriguez Blanco, Authenticitys
11:25 - 11:45
EXD TALK II – MINDSET TRANSFORMATION “THE MINDSET OF DESIGNING EXPERIENCES”
Philipp Hieslmair, Lufthansa Group
11:45 - 12:00
REFRESHMENT EXPERIENCE - CONNECT AND COFFEE
Get a fresh coffee and tea and meet the fellow Year 0 co-creators.
12:00 - 12:30
EXD TALK III – GLOBAL CONSCIOUSNESS & FUTURISM “EXPERIENCE DESIGN IN THE NEW DECADE”
Paul Bulencea, The College of Extraordinary Experiences
12:35 - 13:15
EXPERIENCE I – STATUS QUO RESET “BEYOND THE ORDINARY”
Luciane Moreira, Red Bull
Staus quo is the enemy. How can you overcome your autopilot? This guided experience helps you develop a new awareness about status quo and new ways of thinking.
13:20 - 14:00
EXPERIENCE II – MINDSET TRANSFORMATION "BREAK FREE"
Sevin Ozmen & FH Salzburg Experience Designers
You have current belief about yourself? What holds you back? In this guided experience, you will get a chance to challenge your current thinking patterns and break free.
14:00 - 15:00
CULINARY EXPERIENCE - SHARING IS CARING
Share an amazing meal with someone, no matter who it is. Slow down, tell stories, and explain your connection with people through the food you are sharing. Go out of your comfort zone and transform your eating habits.
15:00 - 15:15
ENERGY EXPERIENCE - GET YOUR GROOVE ON
Laura Dulbecco, FH Salzburg
After a delicious culinary experience, your energy levels may be low, don't worry, we will have a magic potion to wake you up and an activity that will make you remember your childhood.
15:20 - 15:40
EXD TALK IV - MINDSET TRANSFORMATION "MENTAL STRENGTH: WHAT DO BUMBLEBEES AND YOUR SUCCESS HAVE IN COMMON?"
Peter Kirschner, Anima Mentis
Transformation often starts with the mind. How can we develop mental strength and resilience? How can we transform as humans, and what can we learn from bumblebees?
15:45 - 16:25
EXPERIENCE III - EMOTIONAL DRAWING
Weronika Anna Marianna
Everyone can draw. Embrace your creativity. An experience designed to guide you to you emotional drawing and the Encyclopedia of Inexpressible Emotions.
16:25 - 16:45
Refresh and network time.
16:45 - 18:05
EXD DESIGN CHALLENGE
Elena Rodriguez Blanco, Authenticitys
You will apply everything you learned throughout the experience day in order to co-create a social impact experience which will go beyond the horizon of the summit.
18:10 - 18:30
EXD SUMMIT CEREMONY
At the end of the day you will be embedded in an unforgettable ceremony, where you will be awarded your EXD certificate.
18:30 - 18:50
GLOBAL CONSCIOUSNESS & FUTURISM “A JOURNEY TO THE SUN”
Jakob Vasak & Julian Bertschler, FH Salzburg
An immersive sound and art performance takes us on a discovery journey of the sun. We explore the sun and its meaning for humanity.
19:00 - 20:30
CELEBRATION & AFTER PARTY
Share your experiences of the day, reflect with your new community of EXD Designers, and let's celebrate Year 0.
Planet Earth. In the heart of Mountains and Lakes. Schlosshotel Mondsee.
A place that went through many Year Zero moments along history is now opening its gates to launch Year Zero,
and for you to initiate your own transformation.
EXD SUMMIT 2020 ORGANISING TEAM
We are an international team of FH Salzburg experience designers from more than 20 countries.
We are led by two groundbreaking professionals in the world of experience and event design:
Dr. Barbara Neuhofer, Professor & Head of Experience Design at the FH Salzburg University of Applied Sciences, and
Dr. Krzysztof Celuch, CEO of Celuch Consulting, events industry entrepreneur & adviser.
EXPERIENCE DESIGN SUMMIT YEAR ZERO 2020 HAS BEEN INITIATED.
STAY TUNED FOR 2021
Limited tickets available. By invitation only.
Are you ready to reset your status quo?
Are you ready to let yourself be guided by Year Zero masters?
Are you ready to become an experience design aspirant in 2021?
THANK YOU TO OUR PARTNERS 2020
Fachhochschule Salzburg GmbH Urstein Süd 1 5412 Puch bei Salzburg Österreich
UID-Nummer: ATU 44554503
Firmenbuchnummer: FN 166054y